9 November 2008
Red Puppy
Processes:Examine, Diagnose, Prescribe, Treat
Services:Brand development, design, print production, TVC production, project and print management.
This year we are please to have been involved in the Royal New Zealand Foundation for the Blind's annual guide dog appeal. The campaign needed a recognizable identity to help people connect with it. Through re-branding, using a fun name, simple bold colour and engaging photography the campaign now has a definite personality. This personality was then carried over all the campaign material, which including TV, radio spots that employed a 60's tune we rewrote specifically for the campaign. Other material includes a website, collectors vests, and posters for adshells.
We are pleased to announce the campaign collected over $1 million dollars in it's first year and has gone from strength to strength. Evolving in 2009 to include merchandise like calenders and christmas cards.