1 September 2009
Hospice NZ - Whole lot of living to do
Nationwide fundraising and awareness campaign
Processes: Examine, Diagnose, Prescribe, Treat, Evolve
Services: Campaign development, writing, design, production, project management.
Hospice NZ had a long running fundraising campaign that was in need of a breath of fresh air. After examination, it was decided to restructure the existing fundraiser (Time-to-Remember) as a locally driven event and create an all new national fundraising campaign. The material had to raise awareness and educate people about the services they provided. It also had to motivate people to donate.
The result was a newly themed ‘Whole lot of living to do’ campaign. Central to the media exposure was a TVC supported by press, radio and nationwide events held at a local level. The overall result was fantastic and the feedback from local hospice staff has been outstanding.