6 September 2009
Blind Week
Nationwide fundraising and awareness campaign
Processes: Examine, Diagnose, Prescribe, Treat, Evolve
Services: Campaign development, writing, design, production, project management.
The Royal New Zealand Foundation for the Blind had an existing campaign that was in need of a rocket. The existing material was well recognised but tired. There was little new to go out to their donor base with they hadn't already heard.
After careful examination it was clear that the most compelling message to donors was actually one from their members. The people they were ultimately supporting. So we wrote and filmed a series of three short case studies that worked in a variety of media. This gave RNZFB newsworthy material to go out to the media with and also worked for set of new TVCs. The overall result was fantastic and the feedback nationwide has been outstanding.