MINT Online Career Development Tool

An online career development tool.

Processes: Examine, Diagnose, Prescribe, Treat, Evolve
Services: Product naming and branding, concept development, print and interface design and production.

The Institute of Chartered Accountants of New Zealand (ICANZ) in partnership with Cerno Limited, wanted to create a ‘value-add’ tool for ICANZ members. It needed to be a comprehensive career planning and assessment tool that was based on ‘real’ industry standards and requirements.

Our challenge was to create not only a memorable name, brand and promotional approach but a complete interface design. Our 5-Step Plan meant we could tackle the entire project from a holistic approach and create a unified user experience.

Technically the project encompassed the integration of an existing survey engine (sawtooth) and reporting tool, the development of a new survey engine, user management system and reporting functions and the integration of the back-end application with the front-end graphics.

Feedback has been extremely positive both here and overseas. There are currently 4000 New Zealand members and Australia is set to launch an extended phase two site in 2006 for public practice accountants.
“Accountants are sticklers for detail and professionalism. The success of this project was not just dependent on the quality of the content but the quality of the users’ experience. Not only did the results have to be useful, they had to be understandable. The Neogine team helped us create a world-class online career tool. New Zealand accountants are very excited about the website and their satisfaction has sparked a good deal of interest internationally.”

Russell McMurray, Director, Cerno Limited