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10 November 2005

Mebo Australasia Ltd

Processes: Examine, Diagnose, Prescribe, Treat, Evolve
Services: Brand development and identity application, print and web design, project and print management, photography.

Mebo stands for 'Moist Exposed Burn Ointment' and is a product series introduced to the Australasian market through Access Healthcare Limited.

The Mebo product range is based on an active formula to stimulate stem cell regeneration. From hospital-use in burn units, to home-use anti-itch creams, the entire range of products is a revolution in skin health.
Our designs had to evoke credibility among health professionals by looking pharmaceutical, yet entice everyday shoppers to try it. Our solution was to create clean iconography for the central logo device based on Mebo's plant extracts. We complimented this with health and sport related imagery so we could convey the breadth of the range.

We've been with Mebo from the start — from the first customer research exercise, to branding, to pack designs and photography, through to brochures and web site. We can truthfully say, this is one client product we wouldn't do without. We keep a tube of Mebo Burn Repair in our office first aid kit. Try it!

Closeup of embossed botanical icon.
Mebo embossed botanical icon

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